Simon is an unshakable optimist who believes in a bright future and our ability to build it together. He discovered remarkable patterns about how the greatest leaders and organizations think, act and communicate. Simon may be best known for popularizing the concept of Why in his first Ted Talk in 2009. It rose to become the third most watched on TED.com, with over 37 million views and subtitled in 46 languages.
Simon is the author of multiple best selling books including Start With Why (global best seller), Leaders Eat Last (New York Times and Wall Street Journal best seller), Together is Better (New York Times and Wall Street Journal best seller) and Find Your Why.